Jimmie Rodgers Saga
As told by Buffalo Benford with Merle Haggard, Willie Nelson, Toby Keith, Tanya Tucker, Les Paul, Rosanne Cash,
Kristofferson, Aaron Neville, Steve Earle, Buck Owens, Ramblin' Jack Elliott, Bobby Bare, David Ball & More
DISTRIBUTION AND MARKETING STRATEGY
We are going to ride what director Peter Broderick calls the "New World of Distribution." For this project
traditional distribution is not a option. We are going to control many of the distribution rights, and be careful what we outsource and to what distribution partners. We want to retain domestic and international rights to sell DVDs (from website and at events, screenings, concerts and online merchandising).
"Oftentimes a filmmaker, in just trying to get the film out there, will release on one platform and
pigeon hole the content. Our goal is to release on as many platforms as possible in a timed manner –
something the industry calls “windowing.”
We now live within a digital ecolosystem... it is now THE INTERNET OF EVERYTHING.
WE ARE NOT LOOKING FOR ANYTHING THAT RESEMBLES "TRADITIONAL" FILM MARKETING,
FOR US AND OUR INVESTORS OUR DISTRIBUTION AND MARKETING PLAN IS THE KEY TO
NOT ONLY RECOUPING OUR MONEY AND TIME, BUT KEEP THE FILM ALIVE FOR THE NEXT
DECADE AND RECEIVE OUR FAIR REVENUE FROM THE CREATION AND MARKETING.
THEREBY ENABLING US TO MAKE SURE WE HAVE A RETURN ON YOUR INVESTMENT AS
STATED IN OUR DEAL AGREEMENTS.
Producer/Director Benford Standley's Internet history...
He jumped on the Internet Super Informational Highway in 1994, when hangin' on Willie Nelson's bus
with Kris Kristofferson, John Cougar Melencamp, Bob Wishoff, Neil Young and few others that were all
talking about the Internet... BANG Benford SAW THE DIGITAL TRAIN A-COMIN' ... He was there as a
co-producer on a short wave radio broadcast of Willie's FARM AID that year.
In 1995 he produced one of the first 5 live audio/video streaming webcast from the world famous
Troubadour in Hollywood. In 1997, he produced a live webcast of Willie Nelson in concert from a festival
in Kerrville, working with the Bob Dylan camp and Sony, and the Jimmie Rodgers Estate. This was so
successful they crashed the Sony Servers with traffic...press in Yahoo News and City Search at the time.
During the years 1998 through 2004, he attended the Hollywood Film Festival, the American Film Market,
the Consumer Electronic Show in Las Vegas, The Method Film Festival, the Malibu Film Festival, Digital
Hollywood, National Association of Broadcasters, NAMM...and was in a intense study of film and the digital paradigm shift.
From 1999 to 2004 he webcast and streamed parts of the Malibu Film Festival and was deep inside the
production learning much about the film festival world, as I was watching the world of film go DIGITAL.
I was involved with the first meetings with the city of Austin, Texas, along with my partner Thomas
Steinbeck, son of John Steinbeck and others and these meetings became the beginning of South By
Southwest, one of the largest and most successful Internet/Music/Film Festival in the world.
In 2000 and 2001, he produced in concert and partnership with Yahoo and the Mark Cuban team the live
streaming audio/video feed of the First American in the Arts Awards from the Beverly Hills Hotel, which
was the longest webcast ever produced at the time, being 4 hours straight.
In 2008, after attending a number of film festivals and events mentioned above, and in the process of
producing his own film festival that first was titled PasoRoblesFilmFestival.com he realized that what had
just happened to the music business was happening to the "film" business...It was all going DIGITAL.
so he changed the name and registered PasoDigitalFilmFestival.com. If you Google, Bing or Yahoo search "digital film festival" the Festival's position runs from 1st to 5th on the top of page one consistently... He
went on to produced 4 of thePDFF Festivals in Paso, and the past 3 have been Virtual Global online
Festivals. In 2010 I produced the first DigitalMediaFestival.com festival ever in Silicon Valley.
We bring attention to this for our investors and associate companies to know we have a DIGITAL PLAN
for this Documentary THE JIMMIE RODGERS SAGA...Beyond a theatrical distributor we can maintain all
digital and streaming of our product and merchandise.
It is known through social networking that the Internet is a great tool for participation and engagement.
People now want to be part of an event rather than just a passive consumer of entertainment.
Web-based storytelling has evolved into a variety of types of interactive documentaries,
OUR TROUBADOUR INTERNETWORK
"Media is being consumed across an increasing number of platforms, including TV, the Internet, mobile,
and DVR," said NBC Universal Entertainment co-chairman Ben Silverman. "The next generation of
media will be defined by the players who can capitalize on those trends and deliver integrated,
compelling content across all platforms."
As you will see from the websites below in the INTERNETWORK, many that are the top in social
networking, we have established links and pages with these, with each week the InterNetworking will
grow and grow.
ALL OF THESE SITES LEAD TO JimmieRodgersSaga.com
Here is the site for the movie... SingingBrakeman.com
PIONEERTROUBADOURS.COM there is a link under EVENTS on this high traffic online music museum
Some VOD/Pay-Per-View options online include:
Let me be clear, we are not going to rely on "film festivals" and the route that many films take...We do plan
to target certain festivals over 2016, where we can have some control of not just a screening but a concert
or music production to draw attention. I am planning events to produce some screenings with music and
Q & A, and work to have a sponsor plug in the money for these elements.
There is nothing wrong with going the film festival route. In many ways, it can be part of the overall marketing strategy, if done intentionally. However, expecting to get into Sundance is akin to playing the lottery. Hope is not a strategy. Consider that the 2013 Sundance Film Festival received more than 12,000 submissions and a grand total of … wait for it … 28 films purchased. We are not going wait this is old
Major media companies, including CNN, Netflix, Conde Nast, and Al Jazeera, and many cable networks are
shifting to make documentaries a significant part of their programming, proof of the success and growing
A study by the Telluride Film Festival, supported in part by the John D. and Catherine T. MacArthur Foundation, is intended to be of mainstream value—documentary films and education film and television remain popular, and education ranks high among the subjects American viewers watch online, tied in popularity with music, after news and comedy.
Video on Demand, or VOD, platforms, which deliver content to audiences a la carte. This disruption has
opened doors for today’s indie filmmakers, ushering in the era of digital distribution. In the past, indie filmmakers had little choice but to play the festival game in hopes of meeting sales agents and distribution companies fishing for content. These middlemen held the keys to films’ theatrical runs, straight-to-DVD releases, and other high profile arrangements. Competition was fierce and remains fierce today. Thankfully, although these traditional distribution deals still exist, they are no longer the only hope for indie films. Instead, many indie films are capitalizing on the potential of VOD platforms.
The best way to understand VOD platforms is to divide them into categories:
Transactional VOD (TVOD): Audience pays for individual videos on demand.
Subscription VOD (SVOD): Audience pays a subscription fee for access to content.
Ad-Supported VOD (AVOD): Content is free to audience with advertising. Think Hulu, YouTube, SnagFilms.
Retaining direct sales rights is a key part of the model, along with nurturing an audience and
working with existing entities that can help us do so.
Another revenue stream for the project via the website is our Affiliation with entities like Amazon.com. We
are paid a "advertising" fee (percentage) of each sale. Amazon fulfills the order and we are paid on a
monthly term for all sales that originate off our websites. Examples are below of Jimmie Rodgers products
that we are going to be, and are offering.